Warburtons

Protein Range

You thought carbs were the enemy of exercise? Think again. Warburtons’ protein range is here to complement lunches or lunges.

Protein is everywhere, but we’ve come to associate it with powdery drinks that clag up the gym drinking fountain. Thanks to Warburtons, you can now enjoy a protein-packed snack whether you’re planning sit-ups or sit-downs, lunging for the kettle bell or just the kettle.

Across social and DOOH, the campaign tapped into gym culture with a Northern twist — celebrating the simple joy of bicep curling a bagel into your face.

Our super set saw us shoot with the Queen of Stops herself, Mary Earps, before teaming up with legendary cricketer (now Sir) Jimmy Anderson to back the protein bagel range — proof that even at the top of elite sport, there’s always room for a proper bagel.